4 Rules of shopper research that we all must follow:
Claimed behaviour is deeply flawed! When you ask people questions, such as ‘How likely are you to buy Brand X in the next month?’, their responses can be 50% inaccurate. Because SBXL analyses actual behaviour, you discover the truth about in-store.
People are emotional beings, not rational supercomputers. A lot of the time, shoppers simply aren’t consciously aware of their in-store motivations and desires. That’s why we go way beyond what shoppers say to us.
Human memory is far less reliable than you’d think. Our brains simply cannot retain the details of how we shop. Here at SBXL, we validate claimed behaviour with what actually happens at fixture.
As a species we are predictably irrational. For this reason, we know the right questions to ask shoppers. As a result, you get to those deeper, but more revealing shopper insights & motivations.
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@_courtneycb i love essays but after english 1101 over the summer i changed my mind
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