Dear Ms. Rose,
I would like to apply for the position of Creative Director with Rose and Thorpe Advertising. I am a creative design professional with six years of experience in the advertising industry. In my current role of Creative Director with Benson Media I provide direction to the creative team regarding media placement design choice and content use among other aspects of advertising development.
I enjoy the fast-paced ever-changing atmosphere of the advertising world and my energetic personality and critical thinking skills lend themselves well to the work. I excel at both written and verbal communication and strive to ensure that every member of the team is working together and informed at each step of the creative process. Above all my creative vision is my greatest asset. Clients have praised me for my ability to bring campaigns to fruition that stand out above the rest. The chance to lead your team of professionals in developing creative strategy and creating lasting client relationships as Creative Director at Rose and Thorpe would be a pleasure.
I am positive you will find my abilities knowledge and talents to be a good fit for your Creative Director position. I hope you will not hesitate to reach out soon to arrange an interview. I truly look forward to speaking with you and thank you in advance for your time.
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Leverage strategic vision, business acumen, and artistic talent to deliver high-impact marketing, print-design, and ecommerce projects
Solid success directing and implementing broad range of revenue-generating design projects, from conception to launch. Readily translate business requirements into effective advertising campaigns. Partner cross-functionally to build consensus and ensure projects meet all milestones, deadlines, and budget requirements. Intuitively adapt to new technology and innovative processes while ensuring compliance with corporate standards.
— Areas of Emphasis —
- Full Life Cycle Project Management
- Cutting-edge Graphic Design
- Web Usability Best Practices / UX
- Targeted E-mail Campaigns
- Newsletters / Brochures / Flyers
- Press Releases & Media Kits
- Mechanical Art / Print Production
- Style Sheets & CSS
- Cost Control / Budget Administration
- Staff, Vendor, & Media Relations
Art Director, 5/2014 to Present
Clevinger-Orr Marine – Madison, Wisconsin
Efficiently lead and administer creative design projects in support of ongoing marketing and merchandizing programs for national manufacturer specializing in inflatable fishing and recreational boats.
Assess market position and trends, devise advertising strategy, and present to senior management. Create design theme and graphics focused on B2B and B2C online and print marketing campaigns. Forge and sustain high-performance production and design teams. Coordinate with Executive Director on selection of papers, inks, and various outside sources / purchases essential to project completion. Review all production materials on key projects and provide signature authority; manage operational, strategic, financial, bid review, staffing, and administrative functions. Ensure compliance with and implement corporate standards.
- Provided creative vision and concept design for $1.2M retail contract while meeting strict turnaround schedule.
- Significantly expanded online presence by leveraging talent for market trend analysis and contemporary design; effected 300% revenue increase in key channels.
- Maximized ROI by building partnerships with third-party vendors, graphic designers, Web developers, models, and broadcast talent.
Copy Director / Creative Associate, 4/2008 to 5/2014
Daneeka Medical Group – Green Bay, Wisconsin
Led user-facing graphic design / content development for physician-owned, multispecialty group delivering highest quality medical care across three states.
Interpreted complex health-related information, translating into accessible designs and content. Emphasized brand continuity across various media such as cutting-edge graphics, informational literature, and Web content. Contributed to creation of engaging and dynamic educational materials for training internal and external team members. Presented creative design strategy to various groups and fostered consensus across all stakeholders.
- Successfully completed multiphase projects involving budgets up to $350,000.
- Credited with delivering robust, focused design concept promoting launch of new specialty branch.
- Commended for proactively facilitating brand-building community events.
Graphic Designer, 7/2004 to 3/2008
Minderbinder Farms – Marshfield, Wisconsin
Developed, rendered, and expanded art concepts throughout production of advertising campaigns for region’s third largest distributor of eggs and poultry.
Collaborated with creative team to develop artwork for marketing initiatives. Conceived original designs and marketing concepts used in brochures, pamphlets, fliers, and billboards. Contributed to customer-facing publicity campaigns, assisting Art Director and Production Manager with photo shoots / projects, press proofing, and 2-D graphic design.
- Received company award for providing original and pioneering marketing concepts.
Bachelor of Arts Management, Minor in Graphic Arts, 2007
University of Wisconsin-Stevens Point, Stevens Point, Wisconsin
Mac OS, Windows
Microsoft Office; Adobe Creative Suite (InDesign, Photoshop, Illustrator); Google Analytics; CRM, Hootsuite, Marketo, Survey Monkey, Basecamp, Mail Chimp; HTML, CSS
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